Sales strategies
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Lead Generation Strategy
Generation of strategies based on best practices, A / B testing and end2end sales funnel analysis for budget optimization.
Ads Implementation
Implementation of advertisements in different advertising platforms, creation of conversational flows and tagging of objectives.
Commercial Consulting
Current sales process consulting, training in best practices and control of conversion rates.
Lead Generation Strategy
Strategy
The services include the creation and continuous improvement of strategies to generate leads. The main lead generation engine will be the relevant content (infographics, talks, etc).
Tactic Actions
The implementation of the strategy involves tactical actions such as A / B testing of content, graphic pieces, audiences, etc. Lead capture channels such as Facebook Lead Ads and Facebook Messenger Chatbot will be used as micro-conversion platforms (obtaining the lead)
Funnel Control
The consultant will be in charge of monitoring the conversion funnel weekly and finding improvements to optimize each step of the funnel. This will ensure the best ROAS* for the budget implemented.(*) Return On Ad Spen
Reporting
Weekly progress report through the sales funnel. Monthly report and participation in the meetings that the client needs to monitor results.
Ads Implementation
It includes the implementation of campaigns in Facebook Ads with a 100% objective focused on conversion and sale as agreed in the strategy. It will be necessary to agree on a separate advertising budget for this purpose.
Manychat
Manychat is a word class platform that allows to create chatbots on Facebook Messenger for the effective delivery of content in exchange for customer data (we don ́t need landing pages with Manychat). Creation of basic arithmetic calculators is included as value content.
Google Ads
Paid campaigns will be run on Google Ads to attract traffic from potential customers who are searching about surgery services. Each dollar invested in this type of ads will be measured based on traffic behavior.
Conversion Tags
Google Tag Manager will be used to measure the conversions generated on the web (filled out forms, clicks on WhatsApp button). The entire sales funnel on the web will be visible in Google Analytics.
Commercial Consulting
Methodology
The current sales process will be evaluated and the best practices of a proven methodology for conversion rate optimization will be implemented through immediate attention to leads and objection handling tactics.
Supervision
Constant supervision of the commercial process will be carried out, applying continuous improvement processes to speech and the methodology applied through weekly meetings, control of conversion ratios and audit calls.
Plans
Basic PACK
Social Media Campaign-
Targeting audience
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Creates strategies and tactics
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1 hour a week videos call consulting
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Two PPC campaigns monthly
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Excel file to send massive texting whatsapp
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Setup Google Adwords
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Integrate social media with website
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Video Tutorials
Leads Generation
Digital Marketing Consulting-
Goals contract focus on sales
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Guarantee positive ROAS at 2nd month
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Develop strategies and tactis
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Implement strategies and tactis
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Setup Facebook & Google ads
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Chatbot Integration
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Monitoring a adjust strategy
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Weekly report